UK/EI
EUROPE: Diet industry to BOOM
as Europeans get fatter
31 May 2002
Source: just-food.com
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FACTS & FIGURES
Most
of us are already convinced that we do indeed need to look at our lifestyle,
improve
our eating habits, lose excess fat, exercise regularly, drink adequate
water…
but some people are NOT convinced.
Take a
look below at a couple of snippets taken from a just-food.com news article
featuring
Datamonitor statistics…
“…One-third
of western European consumers are now overweight and by 2006 this will
increase
to almost half. Germany, Italy and Spain will be the heaviest countries with
over
50%
of their population being medically overweight.”
“…consumers
of normal weight are the most likely to take action to change their
shape,
despite
the fact that on the whole they are fairly happy with their bodies. This group
exercises
more, and diets more, than both the underweight and the overweight, in an
effort
to maintain, or enhance, their physique.”
“… Normal
weight consumers are the most profitable group to target. Manufacturers
looking
to take advantage of the burgeoning interest in shape management, should target
normal
weight consumers, followed by the overweight. Normal weight consumers are a
good
market segment as they display a strong desire to manage their shape, and more
willpower
to apply the necessary changes to their lifestyle. The overweight are the
second
most
profitable group, as they continually seek to make small changes to their
lifestyle and
diet
without ever removing the underlying need to do so, making them potentially
life-long
customers.”
“…For
the alcoholic drinks industry, there may be a negative side to the increased
consumer
desire for a healthy lifestyle. Datamonitor estimates that by 2006,
shapeconscious
abstention
from alcoholic drinks (particularly beer) will cost the drinks industry
$5bn”.
You’re in the
RIGHT business,
at the RIGHT time!
As they work together to make the people of the world well – one person at a time. This is an opportunity to change your health & lifestyle. This is a chance to really help someone else. If you have dreams, Herbalife can help you achieve them. Become a leader in the economic trend of the future.
814-404-3880 (USA) or healthy_ways2002@yahoo.com